BASF Group and Würth partner to drive automotive refinish coatings business in India

BASF India and Würth India have announced today that effective January 1, 2015, Würth India will take over the import, distribution and technical service in India of Glasurit, a BASF premium automotive refinish paint brand.

“BASF and Würth are leading suppliers in the automotive sector and both have many years of experience in the automotive aftersales market,” said Dr Raman Ramachandran, chairman and managing director, BASF India and Head of BASF in South Asia. “The real value comes from helping our potential customers to become more successful by having better access to first-class automotive refinish solutions.”

“This partnership of BASF with Würth underlines our commitment to delivering premium automotive refinish products to bodyshop customers in India,” said Christophe Cazabeau, Head of Coatings Solutions, BASF India. “The extensive distribution network of Würth, coupled with their expertise in the automotive aftersales market, make them the ideal partner. Our Glasurit team in India, comprising product and technical experts, will also be transferred to Würth to support a smooth transition and to ensure the high-quality service to our customers remains uninterrupted.”

“We are delighted that BASF has chosen Würth as their partner. We have a strong sales and distribution network with 1,000 sales force in India that has been established over the course of the last 20 years. We are convinced that our local business partners will be excited about the opportunity to have access to BASF’s premium automotive refinish products,” commented Dr. Markus Dichtl, managing director of Würth India. “Würth is looking at a high expansion speed in India. Glasurit and the cooperation with BASF will play a vital role in this,” Dr. Dichtl added.

Produced in Europe since 1888, Glasurit, is a leading brand in the passenger car and commercial vehicle refinishing sector. It offers innovative paint products and systems to bodyshops all over the world. Glasurit automotive refinish products have been approved for use by nearly all leading car manufacturers throughout the world.