Bajaj Auto launches Dominar 400 at Rs 1.36 lakh

Bajaj Auto is targeting sales of 200,000 units in the first year, which means it will account for a 20 percent market share and a Rs 2,500 crore revenue.

Shobha Mathur By Shobha Mathur calendar 15 Dec 2016 Views icon9371 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Bajaj Auto launches Dominar 400 at Rs 1.36 lakh

Bajaj Auto today launched its much-awaited Dominar 400 premium sports bike with prices starting at Rs 136,000 (ex-showroom Delhi).

The Dominar 400 is powered by the same 373cc, fuel-injected, liquid-cooled, single-cylinder engine as the KTM 390 series, and is mated to a six-speed gearbox that comes with a slipper-clutch as standard. It uses a finger-follower-camshaft 4-valve-per-cylinder setup along with Bajaj's triple spark-plug technology and develops 35hp of power at 8,000rpm, and 35Nm of torque at 6,500rpm. Bajaj Auto claims that the Dominar can go from 0-100kph in 8.23sec and reach a top speed of 148kph.

Speaking at the launch, Eric Vas, president – Motorcycles, Bajaj Auto said, “The Dominar 400 is the biggest motorcycle in its class. We are looking to sell 15,000 units a month, comprising both domestic and export markets. Exports will start in February 2017, initially to Europe and then to ASEAN markets like Indonesia, Philippines and Malaysia.”

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The 182kg Dominar 400 comes with a beam-type perimeter frame, with 43mm telescopic forks at the front and an adjustable monoshock at the rear. It is fitted with a 13-litre fuel tank, a 320mm single disc brake in front and a 230mm unit at the rear, and gets dual-channel ABS on the fully loaded variant (Rs 1.5 lakh, ex-showroom, Delhi).

The Dominar 400 is to initially be sold at 80 showrooms across 22 cities in the country. The company will also allow customers to book the bike through a centralized online booking at Rs 9,000. Deliveries will commence in January 2017.

“The Dominar is placed in the Rs 100,000-Rs 200,000 price category, which is a Rs 15,000 crore segment. Next year, this motorcycle segment, which currently sees sales of 60,000-70,000 units a month, will account for a million bikes a year. Bajaj Auto is targeting sales of 200,000 units in the first year, which means it will account for a 20 percent market share and a Rs 2,500 crore revenue,” added Vas.

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