Bajaj Auto joins forces with Indian Navy for month-long ride across Maharashtra

Bajaj Auto has collaborated with the Indian Navy for a multi-city ride that is aimed at encouraging  Indian youth to join the country’s naval forces. A fleet of 15 naval personnel will take the company’s latest 150cc commuter bike, the Bajaj V15 across Maharashtra on a month-long journey.

The ride which commenced today on Martyr’s Day (March 23, 2016) will cover 23 forts of Chattrapati Shivaji, who is hailed as the father of the Indian Navy for his exceptional naval capabilities. On the way,  Navy personnel will interact with youth from schools and colleges to educate and empower them about India’s naval legacy and how they can contribute to fortifying and protecting the nation.

The ride was flagged off from the Kohli Stadium at Navy Nagar, Colaba, in Mumbai today, in presence of the chief guest Vice-Admiral R Hari Kumar, Chief of Staff Western Naval Command, and Sumeet Narang, vice-president, (Marketing) Bajaj Auto, along with many senior Naval commanders and officers.

Commenting on the endeavour, Rear Admiral S N Ghormade, Nausena Medal (Flag Officer Commanding Maharashtra Naval Area) of Indian Navy, said, “We would like to attract enterprising Indian youth to join the Navy. On the occasion of Martyr’s Day, our team has set out on a motorbike cum trekking expedition to 23 forts in honour of Chattrapati Shivaji. We felt that the Bajaj V was the ideal vehicle for this initiative as it contains the invincible metal of the INS Vikrant and 'V' also stands for victory.”

Bajaj Auto has issued instructions to its dealers and service centres in Maharashtra to provide support and service to the Navy personnel throughout the one-month journey.

Speaking on the initiative, Sumeet Narang, vice-president (Marketing), Bajaj Auto, said: “We are glad to partner with the Indian Navy for spreading an inspiring message for the youth to join the Indian Navy. This initiative represents invincibility in many ways -- starting with the invincible Chattrapati Shivaji Maharaj, the invincible Indian Navy and the invincible Bajaj V containing the metal of the invincible INS Vikrant. We are therefore proud to associate with this invincible ride.”

Also read: Bajaj Auto to ramp up V15 production to 1000 units a day