Audi India has opened Audi Madurai, its third showroom in Tamil Nadu. The showroom was inaugurated today by Joe King, head, Audi India and Ananda Krishnan, managing director, Audi Madurai and Audi Coimbatore The entire Audi India model range will be showcased in this showroom. The carmaker also launched the all-new TT Coupé today in Tamil Nadu/Madurai.

“In the recent past, we have witnessed an exponential surge in demand for luxury cars coming out of Tamil Nadu. Opening a third showroom in the third largest city of the state is the next logical step after Chennai and Coimbatore. This 3S showroom reinstates our commitment and seriousness towards this market. Audi Madurai will enable us to command a leadership position in the state and also act as a catalyst towards our dominance in the Southern part of India,” said King.

Located on Madurai-Dindigul NH, Audi Madurai is spread across 40,000 square feet. Audi Madurai is an integrated 3S (Sales, Service and Spare part) facility where the showroom and the service workshop are under one roof. Based on the global terminal architecture concept with the typical honeycomb facade, the showroom has a display area of eight cars spread over an area of 8,300 square feet.