Audi India has announced a price increase of up to 2% across its model range due to rising input and operational costs. The price hike will be effective from January 1, 2024.
Balbir Singh Dhillon, Head of Audi India said, "Achieving profitability through a sustainable business model remains a critical part of Audi India’s strategy, and we are committed to providing the best to our customers. Due to rising supply-chain-related input and operational costs, we have effected a price correction across our model range, maintaining the brand’s premium price positioning. The price correction aims to ensure sustainable growth for Audi India and our dealer partners, and we will ensure that the price hike's impact is as minimal as possible for customers.”
In the first nine months of CY2023, Audi India has recorded 88% growth with retail sales of 5,530 units. The brand currently has the widest EV portfolio in the segment. The company’s pre-owned car business – Audi Approved: plus – has witnessed a growth of 63% in the January to September 2023 period.
Audi India’s current product portfolio comprises the A4, A6, A8 L, Q3, Q3 Sportback, Q5, Q7, Q8, S5 Sportback, RS5 Sportback, RS Q8, Q8 50 e-tron, Q8 55 e-tron, Q8 Sportback 50 e-tron, Q8 Sportback 55 e-tron, e-tron GT and RS e-tron GT.