Audi India begins local production of A3 sedan

Audi India has begun local manufacture of its soon-to-be-launched A3 sedan at its Aurangabad plant, in Maharashtra. With this, the A3 becomes the sixth model to be produced at the facility after the A6, A4, Q5, Q7 and Q3.

The A3 will be produced at the group plant of Škoda Auto India, in a specially designated hall which covers a floor area of 20,000 square metres. The Q3 and Q7 are also produced in the same site. Annual capacity at the plant for all Audi models is over 14,000 units in a one-shift operation.

“Local production of the Audi A3 sedan in India is in continuation of our growth strategy and consistent focus on the Indian market,” said Dr Hubert Waltl, Audi Board member for production. “The market potential coupled with the world-class infrastructure in the plant, efficient working processes, qualified workforce and a well-developed logistics environment were the factors that motivated us to expand the product portfolio at the Aurangabad plant.”

 “India is a very promising market for Audi. With the upcoming launch of the Audi A3 sedan, we will be creating a new segment – the compact luxury sedan – in India. We will start the local production of the A3 sedan right from the launch phase as we are convinced that this model is the right product for the Indian market at the right time. We are confident that the A3 sedan will set new benchmarks and will further consolidate our leading position in the luxury automobile market in India,” said Joe King, head of Audi India.

Audi India became the first luxury car brand in India to sell more than 10,000 units in India in both the calendar year 2013 as well as fiscal year 2013- 2014.

The A3 is Audi’s new entry-level offering that will take on the A-class and B-class from Mercedes and the BMW 1-series. It is expected to be priced at around Rs 27 lakh.