A few days after Mercedes-Benz India announced that it had closed 2014 with record sales of 10,201 units and notched 13 percent over 2013 sales thanks to an array of new models
08 Jan 2015 | 3220 Views | By Autocar Professional Bureau
A few days after Mercedes-Benz India announced that it had closed 2014 with record sales of 10,201 units and notched 13 percent growth over 2013 sales thanks to an array of new models, arch rival Audi India has today announced that it has sold 10,851 units in 2014 – 650 ...
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A few days after Mercedes-Benz India announced that it had closed 2014 with record sales of 10,201 units and notched 13 percent growth over 2013 sales thanks to an array of new models, arch rival Audi India has today announced that it has sold 10,851 units in 2014 – 650 luxury cars more.
With this, Audi India has crossed the 10,000 mark in sales once again. Its sales in calendar 2013 were 10,002, so 2014 figures represent an increase of 8.4 percent. A third of those sales – at 3,044 units – were sold in the last quarter of 2014, the company said. This marks the seventh successive year of growth for the company which last year became the first luxury car manufacturer to achieve sales of 10,000 units in a calendar year as well as financial year in India, the company said in a statement. BMW India sales numbers were not available at the time of going to press.
“Audi continues to be the undisputed No.1 in the luxury car market and has remained the preferred choice of luxury mobility for car enthusiasts in India. The sheer acceptance of our brand in this country is tremendous. We believe for Audi, India is a long journey and it’s not just about a month or a year. The strategy that we have implemented in this journey has helped us to not only achieve leadership but also to maintain it. Audi is not only the market leader but also has the most sought after performance cars in its range from the Audi R8 V10 Plus to the Audi RS7. Audi offers the widest range of products across the spectrum that makes luxury accessible to every Indian,” said Joe King, Head, Audi India.
“We had many firsts in 2014 including introduction of segment first products such as Audi A3 Sedan and Audi A3 Cabriolet and achievement of industry first sales records. We have closed the year at another record high and are now looking forward to an exciting 2015,” added Mr King.
Mercedes-Benz India has recently announced an ambitious growth plan for 2015 under its ’15 in 15’ strategy. This aggressive product offensive will see the German carmaker launch 15 new models in 2015 to be sold through an expanded dealer network which includes 15 new dealerships. The company has dubbed 2015 as the company’s ‘Live the Best’ year, which will focus on offering the best products and services. The company will focus on five core pillars in 2015 in its bid to be the top brand in India’s hotly contested luxury car market. They comprise products, network expansion, brand experiences, CSR activities and operations.
Also read: Mercedes-Benz to bank on ’15 for 2015’ strategy for India - http://bit.ly/13UYpkH