Atul Auto partners CSC Grameen eStore to improve rural outreach

by Autocar Pro News Desk , 20 Jul 2021


Three-wheeler OEM Atul Auto has partnered CSC Grameen eStore, an e-commerce initiative by CSC eGovernance Services India, to promote digital ordering and delivery in rural India.

As a part of the partnership, Atul Auto's product range will be listed on the CSC Grameen eStore and made available to potential customers in hinterlands and deep rural areas through aspirational VLEs (village level entrepreneurs).

The joint digital launch was done by Dr. Dinesh Tyagi, MD – CSC SPV; Raja Kishore, COO - CSC Grameen eStore; Niraj Chandra, director, Atul Auto and Pushkar Sinha, VP Sales, and Marketing, Atul Auto. 

According to Niraj Chandra, "Atul Auto Ltd has developed a robust process to generate demand for its wide range of three-wheeled products through VLEs who will help list the products on CSC Grameen eStores. The VLEs will further promote, generate inquiries, and facilitate the sale to end customers in rural areas through the support of the nearest Atul Auto authorised dealerships."

Pushkar Sinha said, “There are more than 5,000 tehsils and talukas in the country.Marketing our wide product range of CNG, LPG, diesel and electric three-wheelers through the CSC Grameen eStore network of VLEs presents an exciting opportunity to reach untapped markets. It is also a  win-win situation for the VLEs who have been mapped with our network of more than 500 touch-points across 22 states."