Ather ties up with HDFC Bank, IDFC Bank

A majority of Indian automobiles are purchased with a finance option. The role of finance in a customer's purchase journey is critical.

Autocar Professional BureauBy Autocar Professional Bureau calendar 24 Mar 2022 Views icon24061 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Ather ties up with HDFC Bank, IDFC Bank

Ather Energy has announced a partnership with HDFC and IDFC First banks to provide easy financing options for buyers.

Ravneet Phokela, Chief Business Officer, Ather Energy said, "Ather has grown significantly over the past two years. We are confident that our partnership will ensure ease of purchase for customers and will boost the confidence of EV enthusiasts to join the electric revolution."

Rishi Mishra, Business Head for Vehicle loans of IDFC First Bank says "IDFC First bank's affordable loan offerings and end-to-end digitised customer journey will offer a distinct edge to Aether Energy's customer financing experience."

While sales of two-wheelers have been in the slow lane, Ather has bucked the trend. Clearly, the incentives provided by state governments and FAME II have helped sales.

With fuel prices going through the roof, consumers are also looking to lower their total ownership costs, and having an EV is an option.

 

 

RELATED ARTICLES
Bajaj Auto launches new Chetak 3503 at Rs 110,000

auther Autocar Professional Bureau calendar29 Apr 2025

The Chetak 3503, with a claimed range of 155km, 63kph top speed and a slower charging time than its 35 Series siblings, ...

Hyundai walks the eco talk with biogas plant, material recovery plant in Gurugram

auther Autocar Professional Bureau calendar22 Apr 2025

Operational since October 2022, the facility targets sustainable waste management in Gurugram by undertaking scientific ...

Rajiv Bajaj reappointed MD and CEO of Bajaj Auto for five-year term

auther Autocar India calendar19 Mar 2025

Bajaj Auto’s Board of Directors has approved the re-appointment of Rajiv Bajaj as the company’s MD and CEO for another f...