Ather ties up with HDFC Bank, IDFC Bank
A majority of Indian automobiles are purchased with a finance option. The role of finance in a customer's purchase journey is critical.
Ather Energy has announced a partnership with HDFC and IDFC First banks to provide easy financing options for buyers.
Ravneet Phokela, Chief Business Officer, Ather Energy said, "Ather has grown significantly over the past two years. We are confident that our partnership will ensure ease of purchase for customers and will boost the confidence of EV enthusiasts to join the electric revolution."
Rishi Mishra, Business Head for Vehicle loans of IDFC First Bank says "IDFC First bank's affordable loan offerings and end-to-end digitised customer journey will offer a distinct edge to Aether Energy's customer financing experience."
While sales of two-wheelers have been in the slow lane, Ather has bucked the trend. Clearly, the incentives provided by state governments and FAME II have helped sales.
With fuel prices going through the roof, consumers are also looking to lower their total ownership costs, and having an EV is an option.
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