Ather Energy targets speedy sales in Delhi, opens two new showrooms

Within three months of successful operations from its first experience centre in Lajpat Nagar, smart electric scooter maker Ather Energy inaugurated two more showrooms – Ather Space – in Janakpuri and Gujranwala Town in New Delhi today.

Ather Energy has partnered with the PPS Group for both the retail outlets, which will now cater to the rising demand for Ather scooters across markets within Delhi. With three showrooms across the city, Delhi becomes the only city to have multiple Ather Space after Bengaluru. The Ather 450X, one of India’s quickest and smartest electric scooters, alongside the Ather 450 Plus will be available for test rides and  bookings at these Ather Spaces.

The Ather 450X and 450 Plus will have lower prices in Delhi compared to most of the other cities. The ex-showroom price after factoring the FAME II revision for the Ather 450X is Rs 132,426 andRs 113,416 for the Ather 450 Plus. 

The EV start-up says the Ather 450X has seen strong consumer interest and encouraging demand, since the opening of the first Ather Space in Delhi. With the two new showrooms opening their doors, customers from North and West Delhi can now test-ride and purchase the Ather 450X from a convenient location. The new Ather Space is designed to educate customers about electric vehicles while providing a holistic experience in an interactive space. Ather Space is well equipped to provide a unique ownership experience along with complete service and support for the owners.

Ravneet Phokela, Chief Business Officer, Ather Energy said, “Delhi was always a priority market for us. We had anticipated the demand that we would see from this city and were overwhelmed after the launch of our first experience center here. Consumers have evolved and are now aware of the benefits of going electric. High awareness, increasing density of charging infrastructure is all leading to high sales in this region. We are delighted to be partnering with PPS Group, who has been extremely helpful in getting operations up and running this soon. Their extensive experience and proven expertise in the automobile retail sector will complement our efforts. With the festive season kicking in and three retail outlets, we are positive to clock in the highest sales from the Delhi region.”

Rajiv Sanghvi, MD, PPS Group added, “We are delighted to partner with Ather Energy in Delhi. With our 7 decades of experience in the auto retail space coupled with our understanding of the customer requirement, and the revolutionary product from Ather, we endeavour to provide best-in-class customer experience.”

To accelerate the rate of EV adoption in New Delhi and nearby areas, Ather Energy has set up 23 fast-charging points, known as Ather Grid, across key hotspots in Delhi, Noida, Gurugram and Ghaziabad.  The fast-charging points in Delhi are available in locations like Green Park,Adarsh Nagar, Rohini, Kamlanagar, Dilshad Garden, Krishna Nagar, Lajpat Nagar, and Connaught Place.