Ather Energy's second EV experience facility opens in Chennai

by Autocar Pro News Desk , 24 Jul 2019

Having launched the Ather 450 and 340 electric scooters in Chennai earlier this month, Ather Energy today inaugurated, ‘Ather Space’, the Ather experience center at Wallace Garden Road, Nungambakkam. This is the second such facility after the one in Bangalore opened in June 2018.  

Ather Space essentially is a dynamic, tactile and interactive facility designed to educate customers about electric vehicles (EVs) while providing a holistic experience in an interactive space. EV aficionados in Chennai can now ride the Ather 450 and get an in-depth view of the product and its features before pre-ordering the electric scooter. With a naked scooter on display, visitors get an opportunity to learn about every aspect of the vehicle and witness the engineering and mechanical efforts that have gone into manufacturing it. Further, they can learn and interact with the intelligent and connected features through a digital display.

Ather Energy, which began accepting pre-orders for the Ather 450 in Chennai on July 9, says it has received a robust customer response and is sold out till the end of the year.
The Ather 450 has an on-road Chennai price of Rs 131,683 while the Ather 340 is priced at Rs 119,091. The sticker price includes the regulation two helmets, along with the FAME 2 subsidy and other basics like insurance, road tax, GST, and other fees.

Ather began the installation of its Ather Grid points in Chennai on May 18, 2019 and has installed 10 fast charging points thus far. To encourage adoption of EVs in the city, Ather Energy will provide free charging at Ather Grid till December 2019 for all electric two- and four-wheelers and will add 40-50 more charging points to their network. 

According to Ravneet Phokela, Chief Business Officer, Ather Energy, “Our experience centers are designed to reflect Ather's value proposition, a great experience powered by intelligence. It is a place where people can experience the scooters, understand our drive to build high-performance electric vehicles, and be a part of the electric future. Typically, a consumer spends about 45 minutes on average at an Ather experience center which is unique in the category. In fact, our stores are managed by engineers who are product specialists and are focused on consumer experience rather than mere sales. As in Bangalore, the Chennai Ather Space will help to initiate conversations about electric vehicles and attract a lot of customers.”