Ather Energy has restarted its operations in Chennai, a week after it resumed operations in Bangalore. All possible precautions at Ather Space will be undertaken including sanitisation of the workspace, social distancing, use of masks, gloves and sanitisers by the service professionals and staff. The move comes after the government in both the cities announced a relaxation for two-wheeler and four-wheeler showrooms, service centres and firms dealing in automobile spare parts.
The R&D centre in Bangalore and the experience centers in both cities have opened but the number of employees and customers are restricted. The experience centers will be open for limited hours and will operate with limited staff onsite to comply with health and safety guidelines. Deliveries of the Ather 450 have begun in a limited capacity in both cities and will scale up depending on resumption of operations of other ancillary partners, and permissions for interstate transport of vehicles.
Ravneet Phokela, chief business officer, Ather Energy said, “We are slowly opening up our retail stores and offices and are hoping that some semblance of normalcy will be achieved in the coming months. We have a lot of work ahead of us to expand pan-India over the coming months, and thankfully, the lockdown has not affected those timelines dramatically. We are now working on a slightly revised timeline of Q4 of 2020 to begin deliveries of the Ather 450X across India.”
Ather will continue to innovate on its ownership models, like increasing the financing options available to consumers and introducing batteries on subscription to address the economic impact of the lockdown. Ather was the first OEM to introduce lease plans for two-wheelers in India and a unique, zero hassle post purchase plan - Ather One - that limits cost of ownership and usage to Rs 700 per month.
This year, Ather will be available in eight new cities (Mumbai, Delhi, Pune, Hyderabad, Coimbatore, Kochi, Ahmedabad, Kolkata) with their flagship model Ather 450X - The super scooter.