3M Car Care introduces ‘Store-to-door’ service

3M Car Care, a unit of the Automotive Aftermarkets Division of 3M India, has launched its doorstep service for car care and detailing called ‘Store to Door’.

This service is enabled by self-sufficient vans which operate on a plug-and-play model. Technologically advanced and enabled with resources such as electricity, dry wash that eliminates the need for water and air, these vans, the company says, go beyond basic detailing services like cleaning and polishing. Advance services like GermKleen (99% microbe removal from interiors) and Paint Sealant (unlike wax and polish, the sealant lasts upto 6 months) will also be made available. 

Commenting on the launch, Vishesh Nigam, general manager, 3M Car Care, Automotive Aftermarkets Division, 3M India said, “We enjoy the first mover’s advantage in the car care and mobile detailing. In-depth consumer insights, market research panning 5 cities coupled with an understanding of the changing lifestyles and the advent of exponential growth of the e-commerce and ‘home-delivery’ businesses leads us to believe in the concept. We are positive that this service will gain immense popularity among end users”. 

The mobile car detailing van is GPS- and GPRS-enabled which tracks the location of the vehicle so that customers can be reached in the shortest possible time. The van will be manned by well trained technicians to ensure the service quality is strictly as per 3M norms and processes. The van also comes equipped with a television on which customers can view every aspect of the treatment before they opt for the service. Along with tools for complex jobs, each van also has DIY material which can be bought off the shelf by customers.  

Currently, 3M is present at over 1400 dealerships across the country and has 50 stores spread across Bangalore, Pune, Hyderabad, Chennai, Mumbai, Ahmedabad, Cochin, Gurgaon, New Delhi, Nashik, Nagpur, Coimbatore, Chandigarh, Jaipur, Raipur and Kolhapur.