Surging demand for Qashqai in Europe compels Nissan to increase production capacity

After a decade of unprecedented customer demand, Nissan has announced plans to increase Qashqai production capacity.

The Qashqai is the best-selling crossover in Europe and the automaker cannot keep pace with the continued growth of the crossover market it created with Qashqai. This is despite record volumes of 300,000 cars every year on Line 1 at the company’s Sunderland Plant in the UK, round-the-clock production and a build rate of one car every minute.

Now Nissan engineers are preparing to uncork supply to its European customers by modifying Line 2 in Sunderland to introduce additional Qashqai production, a further investment of 29 million euros (Rs 221 crore) in the plant.

The first additional vehicles are scheduled for production in before the end of 2016, ahead of the next phase in Qashqai’s development in 2017 when it becomes the first Nissan in Europe to feature autonomous ‘Piloted Drive’ technology.

Colin Lawther, Nissan’s senior vice-president for Manufacturing, Purchasing and Supply Chain Management in Europe, said: “When the first Qashqai came off the line in 2006 it created the crossover segment. Today it remains the benchmark for European customers for its dynamic styling, exciting driving experience and innovative technology.

“Through innovative engineering and productivity improvements, my colleagues in Sunderland have broken production records to keep pace with demand, but our new generation Qashqai has reached a tipping point.

“This additional capacity will give us free supply of Qashqai for the first time, ahead of the launch of a refreshed Qashqai equipped with Piloted Drive technology from next year.”

Nissan currently manufactures the C-segment Qashqai and the all-electric Leaf, the world’s best-selling electric vehicle, on Line 1 in Sunderland, which operates on a three-shift basis. Line 2 production currently includes the Juke B-segment crossover, Note and Infiniti Q30 premium compact, and will continue to operate on a two-shift basis.

Through body welding, paint and final assembly, all production areas of Line 2 at Sunderland require modification ahead of the introduction of Qashqai, after which both production lines will be capable of building vehicles based on the Renault-Nissan Alliance Common Module Family CMF-C architecture. Line 2 will additionally have CMF-B capability following the introduction of the next- generation Nissan Juke.

The Qashqai recently became the highest volume model in the history of Nissan’s European manufacturing operations, previously held by another of Nissan’s European icons, the Micra supermini. Nissan’s Sunderland plant continues to produce around 1,200 Qashqais every day, and by the end of February 2016 the total stood at 2,398,134 units. No other car in the history of the UK car industry has gone beyond 2 million units in such a short period of time.

Globally, the Qashqai is also manufactured in Nissan’s plants in St. Petersburg, Russia, and in the Huadu Plant of Dongfeng Nissan in China.