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Veejay Nakra: "It's our job to be the disruptor"

M&M’s head of auto division, Veejay Nakra, shares his company’s plans for the new Urban Prosper Platform and the vision for the pickup category in India

By Shahkar Abidi & Ketan Thakkar

01 Oct 2024

10007 Views

M&M’s head of auto division, Veejay Nakra

In an interview with Autocar Professional, Veejay Nakra, President of the Automotive Division at Mahindra & Mahindra Ltd, revealed the evolution of the pickup truck segment in India and Mahindra's pivotal role in shaping it. He spoke on the sidelines of the launch of Mahindra's new platform UPP.

Products evolve over time. How has pickup truck as a category transitioned over the past few decades and what role did Mahindra & Mahindra (M&M) play in it?

It actually goes back to the origin of the category, right from NC 670 D in 1978, and NC 640 DP in ...

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