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Partnerships and Fuel Flexibility - Daimler Truck’s New Agenda in India

In an media interaction, Karl Deppen – head of Daimler Truck Asia – explains how two factors have shaped the company’s new strategy in India.

By Ketan Thakkar & Kiran Murali

08 Oct 2024

9313 Views

Daimler Truck

Karl Deppen, head of Daimler Truck Asia, begins with a key observation as he launches into the German truck maker's new strategy for India: This is a market unlike anywhere else in the world. Therefore, he points out, the company’s strategy has been built around two key inputs – the unique conditions existing in India and the company's own commitment to sustainable growth.

Central to the new strategy is the importance of collaboration and an emphasis on flexibility in terms of fuel choices. Deppen points out that due to the extreme diversity in the market, it is not possible ...

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