Partnerships and Fuel Flexibility - Daimler Truck’s New Agenda in India
In an media interaction, Karl Deppen – head of Daimler Truck Asia – explains how two factors have shaped the company’s new strategy in India.
08 Oct 2024
8974 Views
Share -
Daimler Truck
Karl Deppen, head of Daimler Truck Asia, begins with a key observation as he launches into the German truck maker's new strategy for India: This is a market unlike anywhere else in the world. Therefore, he points out, the company’s strategy has been built around two key inputs – the unique conditions existing in India and the company's own commitment to sustainable growth.
Central to the new strategy is the importance of collaboration and an emphasis on flexibility in terms of fuel choices. Deppen points out that due to the extreme diversity in the market, it is not possible ...
RELATED ARTICLES
"ADAS Features will Eventually Become Common Across Vehicles": Dr. Reji Mathai, Director, ARAI
Hormazd Sorabjee
11 Mar 2026
ARAI Director Reji Mathai explains why India needs its own ADAS testing ecosystem, how Indian traffic conditions are res...
Marposs Eyes India as a Top-three Market in Five Years
Kiran Murali
06 Mar 2026
Italian precision engineering firm Marposs eyes India's top-three markets ranking within five years, driven by EV adopti...
"Connectivity and ADAS will drive the next wave of disruption": Sundar Ganpathi
Darshan Nakhwa
23 Feb 2026
Tata Elxsi's CTO Sundar Ganapathi on how connectivity, ADAS, and data will define the next wave of automotive disruption...
