Follow us
[PLUS] 'EVs are our next big thing' - Siddhartha Lal
Building on its century-old legacy of crafting iconic motorcycles, Royal Enfield is taking a bold leap into the future with its premium electric Flying Flea, reimagining urban mobility while staying true to its heritage of distinctive design and engineering excellence.
9151 Views
Royal Enfield Flea C6
Having secured the number one position in the global mid-size bike market, Siddhartha Lal, managing director & CEO of Eicher Motors Ltd, has placed a new bet on the emerging electric motorcycle market. At the EICMA 2024 – the Milan Motorcycle Show – Royal Enfield premiered its all-new electric bike, the Flying Flea.
Building on its storied past of over 100 years of producing classic motorcycles, Lal believes the brand's entry into the EV space marks the start of a new, defining chapter of the company's history which will last for the next 25 years. He shared his vision ...
RELATED ARTICLES
"What Is Needed to Succeed Globally is Quality and Performance": Neeraj Kanwar, Apollo Tyres
Shahkar Abidi
09 Oct 2026
Apollo Tyres nearly doubled capex to ₹1,403 crore in FY26 and has begun a new expansion cycle in FY27, with investments ...
"India Must Be an Innovation Hub, Not Just an Engineering Centre": Krishna Kumar G, Harman India
Kiran Murali
30 Sep 2026
Harman India is expanding manufacturing, engineering and connectivity capabilities as it targets business growth and see...
CCO, VECV: Intercity Travel Has Picked Up Like Never Before
Kiran Murali
14 Jun 2026
SS Gill of VECV on why India's bus market is crossing 100,000 units — and where it goes from here.
