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[PLUS] 'EVs are our next big thing' - Siddhartha Lal

Building on its century-old legacy of crafting iconic motorcycles, Royal Enfield is taking a bold leap into the future with its premium electric Flying Flea, reimagining urban mobility while staying true to its heritage of distinctive design and engineering excellence.

By Ketan Thakkar

11 Dec 2024

7609 Views

Royal Enfield Flea C6

Having secured the number one position in the global mid-size bike market, Siddhartha Lal, managing director & CEO of Eicher Motors Ltd, has placed a new bet on the emerging electric motorcycle market. At the EICMA 2024 – the Milan Motorcycle Show – Royal Enfield premiered its all-new electric bike, the Flying Flea.

Building on its storied past of over 100 years of producing classic motorcycles, Lal believes the brand's entry into the EV space marks the start of a new, defining chapter of the company's history which will last for the next 25 years. He shared his vision ...

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