Follow us
Schwing Stetter: Reinventing R&D as a Revenue Engine
Schwing Stetter India's R&D division has transformed from an internal support unit to a revenue-generating innovation center.
5655 Views
In the sprawling industrial outskirts of Chennai, the research and development (R&D) division of Schwing Stetter India, a wholly-owned subsidiary of Germany’s Schwing Group, is setting an example for similar divisions in other companies. Once perceived as a cost centre – a necessary but peripheral expense in the larger scheme of things – the R&D unit has morphed into a profit centre over the past few years.
Through its Global Capability Centre (GCC), it now exports designs to affiliates in the United States and Germany, develops prototypes, and spearheads the launch of internationally market-ready products. This evolution is creating a ...
RELATED ARTICLES
Greaves Cotton: Getting Ready for the Future
Shahkar Abidi
22 Apr 2026
New CEO Parag Satpute inherits 165 years of engineering and a mandate to multiply it.
How Tata Motors’ Lucknow Plant Evolved from the 407 Era to a Million-Vehicle Milestone
Shahkar Abidi
16 Apr 2026
Tata Motors’ Lucknow plant has crossed the 1 million production milestone, marking over three decades of evolution since...
Harvesting Growth: GST Cut, Bumper Monsoon Fuel Record Tractor Sales in FY26
Anurag Chaturvedi
15 Apr 2026
A strong monsoon, election-year cash and a surprise tax cut combined to push FY26 wholesale dispatches to an all-time hi...
