Follow us
Schwing Stetter: Reinventing R&D as a Revenue Engine
Schwing Stetter India's R&D division has transformed from an internal support unit to a revenue-generating innovation center.
6280 Views
In the sprawling industrial outskirts of Chennai, the research and development (R&D) division of Schwing Stetter India, a wholly-owned subsidiary of Germany’s Schwing Group, is setting an example for similar divisions in other companies. Once perceived as a cost centre – a necessary but peripheral expense in the larger scheme of things – the R&D unit has morphed into a profit centre over the past few years.
Through its Global Capability Centre (GCC), it now exports designs to affiliates in the United States and Germany, develops prototypes, and spearheads the launch of internationally market-ready products. This evolution is creating a ...
RELATED ARTICLES
Ashok Leyland Unifies CV Portfolios to Challenge Tata’s Full-Range Crown
Shahkar Abidi
09 Nov 2026
Elevated to oversee both MHCV and LCV verticals as Chief Marketing Officer, Sanjeev Kumar is taking the fight to Tata Mo...
The Man Who Steers Nine Out of Ten Cars
Autocar Professional Bureau
19 Oct 2026
How two quiet, fifty-year-old family suppliers, forging fifty million steering yokes a year for nine out of ten cars in ...
Inside India's ₹20-Lakh-Crore Auto Loan Boom
Anurag Chaturvedi
18 Oct 2026
Delinquencies are at multi-year lows, but there's no visibility on whether borrowers earn enough to service the debt.
