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Powering Through Disruption: Greaves Cotton's Evolution Story
The engineering specialist embarked on an ambitious transformation from a diesel engine player to a comprehensive mobility solutions provider.
By Ketan Thakkar & Shahkar Abidi
18 Feb 2025
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In the turbulent years of 2016 and 2017, India's automotive sector found itself amid a sweeping transformation. A combination of government directives, rising environmental concerns, and global economic unrest had created the perfect setting for industry-wide disruption. Greaves Cotton, an industrial stalwart since 1859, was neither untouched by nor unaware of these changes, and faced some hard choices. At the time, Greaves Cotton was seen as a diesel engine specialist primarily for last-mile mobility, especially three- wheelers.
Later, in an address to stakeholders, Karan Thapar, Chairman of the group, alluded to these regulatory and policy changes, and their impact ...
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