As Indian two-wheeler buyers move beyond commuter products and entry scooters, HMSI chief Tsutsumu Otani is reshaping Honda’s India play around premium scooters, electric scooters and mid-capacity motorcycles, leaning on global products, local development and a more aggressive retention strategy.
13 Jul 2026 | 38197 Views | By Ketan Thakkar & Kiran Murali
Honda's next battle in India is not about overtaking Hero MotoCorp or defending the Activa's dominance. It is about ensuring a Honda customer never has a reason to leave the brand.
That philosophy increasingly sits at the centre of President and CEO Tsutsumu Otani's strategy. Rather than chasing market ...
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