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JSW MG Motor India Goes All-In on New-Energy Push
Guided by Mehrotra’s conviction that new energy offers its strongest “right to win,” MG is shaping a strategy unlike any other challenger brand.
By Ketan Thakkar
17873 Views
India’s passenger-vehicle market is among the most concentrated in the world. Maruti Suzuki, Hyundai, Tata Motors, Mahindra and Toyota account for nearly 90% of all sales. In this environment, smaller brands rarely find room to differentiate themselves. JSW MG Motor India’s answer is to avoid fighting the legacy battle altogether and instead align itself with one of the most significant shifts underway in the industry: the rise of electric and new-energy vehicles.
Managing director and CEO of JSW MG Motor India, Anurag Mehrotra is candid about the uncertainties of the short term. “This industry teaches you that you should ...
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