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Inside Three-Pointed Star's Global EV Rethink and Why the CLA Matters More Than It Seems

After years of building EVs under a separate identity, Mercedes-Benz is folding electric models back into its core brand — with the CLA marking the start of a deeper global reset in architecture, software and design philosophy.

06 Mar 2026 | 451 Views | By Ketan Thakkar

For most of the last decade, Mercedes-Benz has led India’s luxury car market with an authority few rivals can match. Scale, brand appeal and a widest modern portfolio has kept the three-pointed star firmly at the top.

Electric mobility, however, has proved to be a more intricate chapter. Seen ...

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