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How underdog M&M beat Tata Motors at the SCV game

In a surprising market reversal, Mahindra's feature-rich pickups and focused strategy have ended Tata Motors' long-held dominance in small commercial vehicles.

29 Oct 2024 | 21224 Views | By Ketan Thakkar and Shahkar Abidi

"The only race worth winning is the one you race against yourself, against your own aspirations. We have always seen Tata Motors as a respected elder brother that spurs us to keep improving ourselves. We hope that we, too, motivate them to reach greater heights. The journey will always have ...

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