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How TI Clean Mobility aims to carve a space for itself in the growing EV landscape

With a frugal strategy and focus on CVs and tractors, this Tamil Nadu-based company is quietly revolutionising the electric mobility sector, targeting the less glamorous but potentially more lucrative segments of India's rapidly evolving EV market.

By Shahkar Abidi

04 Oct 2024

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Kalyan Kumar Paul Managing Director, TI Clean Mobility

While the electric vehicle spotlight shines brightly on household names like Tata Motors and Ola, with their sleek cars and zippy scooters stealing the media limelight, a quiet revolution is brewing in the south of India. Far from the glitz of consumer-facing EVs, TI Clean Mobility, a little-known company nestled in Tamil Nadu, is plotting a takeover of a decidedly unglamorous yet potentially lucrative segment of the market.

Kalyan Kumar Paul, the Managing Director of this Murugappa Group offshoot, isn't chasing the limelight. Instead, he's laser-focused on the practical world of commercial vehicles (CV), tractors, and last-mile delivery solutions. ...

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