Audi wants to double its share of India’s luxury car market with new products, greater local assembly and a wider retail network. But it must do so without returning to the discounts that weakened the brand.
14 Aug 2026 | 8870 Views | By Hormazd Sorabjee & Ketan Thakkar
Audi is preparing its biggest India reset in more than a decade.
The German luxury carmaker plans to renew much of its ageing portfolio, assemble up to 90 to 95 per cent of the vehicles it sells in India and expand its network from 29 showrooms to around 40 ...
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