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How Speed and Local Production Could Rebuild Audi India
Audi wants to double its share of India’s luxury car market with new products, greater local assembly and a wider retail network. But it must do so without returning to the discounts that weakened the brand.
14 Aug 2026
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Audi is preparing its biggest India reset in more than a decade.
The German luxury carmaker plans to renew much of its ageing portfolio, assemble up to 90 to 95 per cent of the vehicles it sells in India and expand its network from 29 showrooms to around 40 by the end of 2027. Work is also under way on Audi’s next electric vehicle for India.
Audi India head Balbir Singh Dhillon has set a formidable target: raise the brand’s share of the Indian luxury car market from around 8 to 9 per cent to between 18 and ...
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