Follow us
How Speed and Local Production Could Rebuild Audi India
Audi wants to double its share of India’s luxury car market with new products, greater local assembly and a wider retail network. But it must do so without returning to the discounts that weakened the brand.
14 Aug 2026
7689 Views
Share -
Audi is preparing its biggest India reset in more than a decade.
The German luxury carmaker plans to renew much of its ageing portfolio, assemble up to 90 to 95 per cent of the vehicles it sells in India and expand its network from 29 showrooms to around 40 by the end of 2027. Work is also under way on Audi’s next electric vehicle for India.
Audi India head Balbir Singh Dhillon has set a formidable target: raise the brand’s share of the Indian luxury car market from around 8 to 9 per cent to between 18 and ...
RELATED ARTICLES
The De-Risking Playbook: Inside Gestamp’s Aggressive OEM Diversification in India
Shahkar Abidi
11 Sep 2026
The Spanish tier-one opens a Rs 523.7-crore facility in Gujarat, seeking to insulate itself from customer concentration ...
Built for 30,000, Running at 6,000: Godrej's New Forklift Plant is Waiting for India to Catch Up
Shahkar Abidi
08 Sep 2026
The 63-year-old business has moved almost all production to a new plant and is already engineering sodium-ion batteries ...
KNR Hands Over a Transformed TVS Motor. What Next for Kargar?
Autocar Professional Bureau
30 Aug 2026
The incoming CEO inherits a stronger global business, growing positions in premium motorcycles and EVs, and the task of ...
