A look back at Royal Enfield's historic journey into electric motorcycles, or how a chance encounter at EICMA culminated in the development of the company’s first electric bikes.
05 Dec 2024 | 6715 Views | By Ketan Thakkar
Ten years ago, at the EICMA Milan Motorcycle Show, Mario Alvisi presented the iconic Ducati Scrambler, an important day for the brand and his career. The bike received a mixed response but generated a lot of conversation and interest, as Ducati was trying something different from its core offering. At ...
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