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Bajaj GOGO: New Brand, New Strategy

Bajaj Auto, which has a 65% share in the three-wheeler market, has unveiled a new brand, GoGo, hoping to end M&M’s dominance of the electric 3-wheeler market.

03 Apr 2025 | 23197 Views | By Kiran Murali

Bajaj Auto, the largest player by far in India’s petrol and CNG three-wheeler market, has launched its all-electric "Bajaj GoGo" brand, looking to grab leadership from Mahindra & Mahindra in the electric threewheeler space. India's three-wheeler segment is undergoing an electric revolution, surpassing the electric vehicle adoption rate in other ...

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