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For Triumph, the Bajaj alliance spells success

Within a couple of years of entering the mid-size motorcycle market in partnership with Bajaj Auto, Triumph has already surpassed rivals such as Jawa, Yezdi and other players to become the No.2 in the classic segment.

04 Dec 2024 | 10270 Views | By Ketan Thakkar

Within a couple of years of entering the mid-size motorcycle market in partnership with Bajaj Auto, India is set to become the largest market for British motorcycle maker Triumph Motorcycles. The country has emerged as a critical market for Triumph, thanks to its burgeoning mid-size motorcycle segment and the growing ...

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