Beyond Kylaq: Skoda's 360° Plan to Overhaul Indian Operations
As Skoda prepares to launch its most accessible car, the Kylaq, the company is putting in place other pieces of its India 2.5 strategy, including network expansion, product lineup changes, and operational shifts.
As Czech carmaker Skoda Auto prepares to launch its most accessible car ever, the Kylaq, in coming weeks, it has also set in motion a business-wide series of changes to reorient its operations in the country, including its partners. The changes, part of its India 2.5 strategy, are targeted at gearing the company and its partners to move to a volume game from the niche play they have been accustomed to in India.
The Kylaq sub-compact SUV is the Czech brand’s attempt to move out of its traditional sedan and premium focus into the mainstream category and emerge as ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
RELATED ARTICLES
Indian Automotive Market Analysis: FY2024-25
FY25 saw SUVs continue to increase their dominance over the Indian PV market, with M&M cornering 53% of incremental volu...
Infineon highlights future trends in e-bike user experience
At a recent webinar, Infineon outlined its offerings in power electronics, advanced sensor technologies, and microcontro...
Chasing 5%: Can Renault Reclaim Relevance in India’s Competitive Car Market?
Targeting full plant utilization and a 5% market share, Renault’s India reset hinges on fresh products, shared platforms...