Follow us
Euler Motors' Big Bet on Battery Technology
EV maker Euler Motors is carving out a niche for itself in electric commercial vehicles by investing heavily in what it considers its most important differentiator, its battery technology.
5409 Views
For Euler Motors, a nascent player in India’s burgeoning electric vehicle (EV) market, the road to electrifying the nation’s commercial fleet runs directly through its research and development lab. Tucked away in their Delhi headquarters, a team of 150 engineers and scientists, representing a significant 15 to 20% chunk of the company’s annual budget, are meticulously dissecting and refining the very core of their electric vehicles: the battery.
Poorvak Kapoor, Vice President of Technology at Euler Motors, speaks about this strategic emphasis: "That announces the direction of how heavy we have been on the R&D side of it," he ...
RELATED ARTICLES
Tata Motors' X Alpha Architecture Aims to Reinvent the Small Car
Autocar Professional Bureau
30 May 2026
The next-generation Tiago and Tiago EV blend the low-cost strengths of Tata Motors' older X0 architecture with the moder...
Bosch’s India Recast
Shahkar Abidi
23 May 2026
Why the Tier-1 giant’s dealmaking is really a play for control of the next mobility stack.
How One Tax Cut Fuelled Every Car Maker Except MG Motor
Anurag Chaturvedi
04 May 2026
For the one OEM built around EVs, the competitive equation changed without its own pricing moving by a rupee.
