Euler Motors' Big Bet on Battery Technology
EV maker Euler Motors is carving out a niche for itself in electric commercial vehicles by investing heavily in what it considers its most important differentiator, its battery technology.
2688 Views
For Euler Motors, a nascent player in India’s burgeoning electric vehicle (EV) market, the road to electrifying the nation’s commercial fleet runs directly through its research and development lab. Tucked away in their Delhi headquarters, a team of 150 engineers and scientists, representing a significant 15 to 20% chunk of the company’s annual budget, are meticulously dissecting and refining the very core of their electric vehicles: the battery.
Poorvak Kapoor, Vice President of Technology at Euler Motors, speaks about this strategic emphasis: "That announces the direction of how heavy we have been on the R&D side of it," he ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
RELATED ARTICLES
Auto Giants Explore Hybrid Strategy as EVs Hit Speed Bumps
Ketan Thakkar
09 Jul 2025
Slower-than-expected EV adoption, tight CAFE norms and ever-present efficiency demands are giving hybrids a second wind ...
Continental Taps India as Global Hub for R&D and Manufacturing
Shahkar Abidi
09 Jul 2025
Continental’s spin-off of its automotive business into AUMOVIO marks a strategic shift, placing India’s engineering and ...
India's EV Story: Promise, Progress, and Challenges
Ketan Thakkar
09 Jul 2025
Amid the fanfare of new launches and soaring expectations, mainstream buyers remain hesitant.
