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Euler Motors' Big Bet on Battery Technology
EV maker Euler Motors is carving out a niche for itself in electric commercial vehicles by investing heavily in what it considers its most important differentiator, its battery technology.
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For Euler Motors, a nascent player in India’s burgeoning electric vehicle (EV) market, the road to electrifying the nation’s commercial fleet runs directly through its research and development lab. Tucked away in their Delhi headquarters, a team of 150 engineers and scientists, representing a significant 15 to 20% chunk of the company’s annual budget, are meticulously dissecting and refining the very core of their electric vehicles: the battery.
Poorvak Kapoor, Vice President of Technology at Euler Motors, speaks about this strategic emphasis: "That announces the direction of how heavy we have been on the R&D side of it," he ...
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