Hero MotoCorp, the world's largest manufacturer of motorcycles and scooters, sold 468,410 units in February 2024, translating to a 19% growth over the corresponding month (February 2023), when it had sold 394,460 units.
The volumes in the month of February indicate the continuously improving consumer sentiments and the company expects the positive trend to continue in the coming months, on the back of favorable economic indicators, the company said in an exchange filing.
In line with strategy of growing the core and expanding premium product portfolio, the company started the sales of its recently launched motorcycle – Xtreme 125R and expanded its upper premium portfolio of 440cc motorcycles with the launch of Mavrick 440, deliveries of which are to begin in April 2024. The Company is in the process of scaling up the volumes of Harley-Davidson X440 and Mavrick 440, the first phase of which should be completed by the middle of this year.
Heralding a new era of premium customer experience, Hero MotoCorp, has also scaled the expansion of its Premia outlets and refreshed the existing dealerships to Hero 2.0. Till date, more than 370 Hero 2.0 dealerships are operational. The company will also take the current number of four Premia outlets to 100 by the end of June 2024.