Mahindra launches Thar Earth Edition at Rs 15.4 lakh

Mahindra has launched the Thar Earth Edition with prices ranging from Rs 15.4 lakh-17.6 lakh (ex-showroom). The special edition costs Rs 40,000 more than the LX trim on which it is based. The SUV is limited only to the 4x4 models and while it remains mechanically unchanged, read on to know what's new.

Mahindra Thar Earth Edition design and features 

The Mahindra Thar Earth Edition is finished in a special shade of matte paint that the company calls ‘Desert Fury’, and also gets special ‘Earth Edition’ badges on the B-pillars and rear fenders. 

The Mahindra Thar Earth Edition gets a similar colour scheme on the inside, with the leatherette upholstery finished in dual-tone shades of beige and black. Carrying on the desert-inspired theme, the SUV gets line art that replicates the shape of dunes on the headrest. There’s a dark chrome finish on elements such as the Mahindra logo on the steering wheel, cupholders, gear knob and gear console. 

Mahindra has said that each Thar Earth Edition will get a vehicle identification plate on the inside, which will be numbered, starting from ‘1’. While this is a common practice for limited-edition models, Mahindra has not specified if this special edition of the Thar will be produced in limited numbers.

Mahindra Thar Earth Edition powertrain and performance

The Mahindra Thar Earth Edition is available only on the 4x4 variants, with the same choice of a petrol and diesel engines. The 2.0-litre petrol unit produces 152hp, 300Nm and can be mated to either a 6-speed auto or a 6-speed manual gearbox. The 2.2-litre diesel mill churns out 132hp, 300Nm that can also be mated to either a 6-speed automatic or a 6-speed manual gearbox. 

Mahindra Thar waiting period and upcoming launches

As of February 14, 2024, Mahindra had 71,000 open bookings for the Thar, which included 4WD and RWD models. According to our dealer sources, since the introduction of the RWD model, the 4WD demand has dropped considerably. This is reflected in the waiting periods, with the 4WD models demanding a waiting period of 4-5 months, and the diesel RWD models, a wait of almost 1 year. The launch of the Thar Earth Edition could be seen as a move by Mahindra to increase the number of Thar 4WD sales

Mahindra also recently confirmed that the 5-door Thar will be launched this year.