Maruti to have new range of dealerships for premium models
Maruti Suzuki is reportedly planning to open 30 to 35 such new dealerships in leading car markets over the next one year.
Car market leader Maruti Suzuki is planning to have a separate range of dealerships to sell its premium models. The reason behind this move by the company is to capture the mind-space of premium car customers.
Maruti Suzuki has a very strong image as a successful carmaker, but it has not been so in the segment of premium cars. For example, the Kizashi, a premium sedan, was discontinued due to weak customer response. According to a source, the new range of dealerships may retail models with prices of around Rs 10 lakh and more. Both existing and new dealers could be roped in for the new set of dealerships. Maruti Suzuki is reportedly planning to open 30 to 35 such new dealerships in leading car markets over the next one year.
Maruti's next wave of models include two new SUVs and a premium hatchback. Instead of making a big jump to high-end models, Maruti Suzuki is looking at climbing gradually to segments of premium cars and SUVs which offer higher profit margins. Its new retail strategy is expected to help with the necessary support in terms of a revamped brand perception and customer experience.
Further reading: Maruti launches refreshed Dzire at Rs 5.07 lakh
RELATED ARTICLES
Bosch hydrogen engine tech-powered truck to be on Indian roads this year
The global supplier of technology and services is betting big on both electromobility and hydrogen. While announcing the...
IIT Bombay inaugurates Arun Firodia Research Floor
IIT Bombay, one of India’s top technical and research institutions, honours Kinetic Group chairman Dr Arun Firodia, one ...
Maruti Suzuki expands capacity at Manesar plant by additional 100,000 units
New assembly line at Plant A expands total manufacturing capacity at the Manesar plants to 900,000 units per annum. Alon...