Fiat Chrysler Automobiles (FCA) India, inaugurated the country’s first Jeep Destination Store, Concept Motorcar, in Ahmedabad. This outlet is first among the 10 Jeep Destination Stores that will be opened in nine Indian cities by the end of 2016.
The outlet will allow customers in Gujarat to book the recently launched Jeep Wrangler and Grand Cherokee.
The Concept Motorcar showroom, spread over 7,500 sq ft, is located on the on the Sarkhej-Gandhinagar Highway and will be complemented by a 12,000 sq ft state-of-the-art workshop facility located in Taluka Sanand, Block No - 298 Paiki and 300, Mouje Sanathal.
At the inauguration of the Ahmedabad Jeep Destination Store, Kevin Flynn, president and managing director commented, “We have been noting the growing interest around the Jeep Brand among customers in Ahmedabad. Many have been contacting us, inquiring about bookings and deliveries of the iconic Jeep Wrangler and the luxurious Jeep Grand Cherokee, and I am pleased to be able to deliver to their enthusiasm today, with the launch of our first Jeep Destination Store in this fast-growing metropolis.”
As a part of its retail strategy, FCA will focus a lot on providing the original Jeep off-roading experience to customers in Gujarat with an aim to bring them closer to the virtues of the Jeep brand and its Product Capabilities.
Flynn added, “Jeep pioneered the SUV segment and the concept of off-roading. Now we are ready to give our Indian customers the opportunity to own our iconic SUVs, the Jeep Wrangler, the most capable production 4x4 vehicle in the world and the Jeep Grand Cherokee, the most awarded SUV of all time.”
FCA will offer a two-year, unlimited mileage manufacturer’s warranty as standard on both the Jeep Grand Cherokee and the Jeep Wrangler. The warranty will have international coverage and will be transferrable to the second owner.
Branded Jeep Assist, a 24/7 helpline and roadside assistance program is part of the package which will cover the vehicles for a two year, unlimited mileage period. Toll free assistance will be provided 24/7 in case of accidents and breakdowns and additionally, customers will be provided with a return journey Business Class air ticket or a hotel stay.
Shortly after Ahmedabad, Jeep’s destination stores will go live in New Delhi, Chennai, Mumbai, Hyderabad, Chandigarh, Kochi and Bengaluru.