Escorts strengthens global portfolio with 13 new tractors

Domestic tractor manufacturer, Escorts, has launched 13 new tractors in 12HP to 110HP range under its flagship brands Farmtrac, Powertrac, and Euroline series to cater specifically to the global market.

The launch of the new range of tractors, powered by CRDi engines, signals the company’s foray in newer and extreme horse power range of 12HP to 110HP. All the new products will adhere to international emission norms and will be designed, developed and made in India.

Escorts also announced a new strategic approach of ‘Global Transformation Vision 2020’ to strengthen its market share across the continents. The company had recently carved out a separate International Business division to cater specifically to requirements of global customers.

Speaking on the occasion Ravi Menon, CEO, Escorts Agri Machinery said, “Escorts Group has been a witness to the transforming agricultural ecosystem since seven decades and understands the ever evolving needs of the farmers worldwide. We are committed to taking India’s best to the world and launch of these new tractors are a manifestation of our belief in the ‘Make in India’ mission. We have once again delivered on our promise of innovation and creating value with bouquet of machines customized to farmer needs worldwide in 12 to 110 HP range. Escorts group already has a strong foothold across continents and our new transformation vision will further enable us to strengthen our leadership across North Africa & South Africa, America, Europe, and the ASEAN region.”

Rajiv Wahi, head of International Business, Escorts Agri Machinery said, “Escorts has embarked on an ambitious global expansion spree with a clear five year roadmap under which it aims to be a major global player in terms of size, product portfolio and a trusted global brand. We are glad to complement announcement of our ‘Global Transformation Vision 2020’ with launch of a new range of tractors. Every channel partner who attended the International Day is excited and fully committed. Our global network is strengthened with 5 new channel partners signing up their association to introduce Escorts product line in their geographies. Indian tractors will now equip farmers with latest technology across South America, Brazil, South Africa, Turkey, Thailand, Europe, United States, and the ASEAN region.”