BKT tyres looks to tap booming two-wheeler tyre market

Domestic tyre manufacturer Balkrishna Industries, also known as BKT, is set to tap the booming market for two-wheeler tyres in India with the launch of two new products – BK Pilot and BK Raftar.

While the Pilot are front tyres equipped with directional grooves for better steering, wide shoulders to establish firm on-road contact and high-performance, Raftar are rear tyres that combine aggressive design with rigid looks. Made of a high-performance compound, Raftar provides a good wet grip on the road.

Commenting on the foray, Rajiv Poddar, joint managing director, BKT Tyres, said, “The two-wheeler tire industry has reported a compounded annual growth rate of 8.5%. Considering the tremendous potential of the market and its reach in rural India, we plan to introduce our flagship tires at sizes that permeate more than 70% of the total market scope. We also plan to introduce tires in other sizes to provide complete services to our buyers and gather at least a 10% market share of the Indian agricultural transportation market within the next few years.”

With an estimated total market size of 840 lakh tyres per annum and a replacement market size of 360 lakhs per annum, the two-wheeler vehicle market in India is booming. Mumbai-based BKT aims to make significant headway in rural transportation through the rapid proliferation of the high-quality two-wheeler tyres across remote areas in India.  

More from Tyre industry:

- TVS Tyres rides into premium motorcycle radial tyre segment

- Apollo Tyres' net profit up 11% in Q1, FY2017

- Bridgestone India forays into two-wheeler tyre segment