Bajaj Auto extends V brand to ‘Invincible Indians’

In an extension of the V brand that Bajaj Auto launched earlier this year, the motorcycle manufacturer today launched a new initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’. 

It may be recollected that the Bajaj V15 motorcycle contains the metal of India’s first aircraft carrier, the INS Vikrant in its construction.

In Mumbai today, the first five ‘Invincible Indians’ who have overcome all odds to create phenomenal social impact were felicitated by Abhinav Bindra, India’s first individual Olympic gold medalist. Bajaj Auto says the initiative is to uncover stories of ordinary Indians who by dint of their resolve and determination perform extraordinary acts in the service of society but go unnoticed.

The five ‘Invincible Indians’ recognised today are:

Chewang Norphel: Created 15 artificial glaciers in Ladakh to solve the perennial water crisis. He was awarded a Padmashree in 2015.

Bipin Ganatra: Helped rescue people from more than 100 fires in Kolkata. Recognised as a volunteer firefighter by the Kolkata Fire Department.

Omkar Nath Sharma: Travels across NCR to collect medicines from people who no longer need them, and distributes it to clinics and hospitals who serve the poor.

Vijaylaxmi Sharma: Leading a movement to eradicate child marriages in villages in Rajasthan.

Karimul Haque: Converted his motorcycle into an ambulance. Offers a 24x7 ambulance service free of cost.

Eric Vas, president – Motorcycle Business, Bajaj Auto, said: “V is a unique brand which has been forged with the pride of the nation, the metal of the INS Vikrant. Our endeavour is to make Indians feel proud every day. ‘Invincible Indians’ is our way of bringing a few such stories of pride to the fore.”

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