Video: First-time Buyers To Fuel Tata’s EV Push; Punch.ev Volumes Expected To Grow 30–50%
Prerna Lidhoo 
24 Feb 2026
Vivek Srivatsa outlines how Tata Motors plans to drive EV adoption through first-time buyers, addressing charging myth...
Recent Articles Published by Prerna Lidhoo
India EV Sales Seen Topping 200,000 in FY26 as PV Market Nears 4.6 Million Units
By Darshan Nakhwa and Prerna Lidhoo 22 Feb 2026
As adoption in higher-priced segments remains strong, the next leg of growth will hinge on accelerating electrificatio...
Punch EV Pushes Closer to the Mainstream With 355 km Real-World Range: Anand Kulkarni
By Prerna Lidhoo and Darshan Nakhwa 20 Feb 2026
Tata Motors says the upgraded Punch.ev, with higher real-world range, faster charging and its new Acti.ev platform, is...
Tata Motors PV Expects 30–50% Jump in Punch.ev Volumes After New Launch
By Darshan Nakhwa, Prerna Lidhoo and Ketan Thakkar 20 Feb 2026
Automaker bets on higher range, faster charging, and accessible pricing to lift EV adoption in the entry segment.
Margin Trade-Off Needed to Some Extent to Drive EV Adoption: Tata Motors PV
By Darshan Nakhwa, Prerna Lidhoo and Ketan Thakkar 20 Feb 2026
Automaker says long-term EV progress takes priority as entry segment remains toughest to electrify
BaaS isn’t really a service, it’s a financing tool: Tata Motors' Shailesh Chandra
By Prerna Lidhoo, Darshan Nakhwa & Ketan Thakkar 20 Feb 2026
The company frames the model not as a service but as a financing instrument, designed to help hesitant buyers visualis...
Video: Utility-Lifestyle Positioning To Shape Future Product Strategy, Says River Mobility Co-Founder
Prerna Lidhoo 18 Feb 2026
River Mobility's Co-founder discusses the startup's utility-focused electric scooter design philosophy, engineering ap...
Inside Mahindra Last Mile Mobility’s Rs 500 Crore Modular Platform Strategy
By Shahkar Abidi and Prerna Lidhoo 12 Feb 2026
Mahindra Last Mile Mobility has launched the UDO, an electric three-wheeler built on a new Rs 500-crore modular platfo...
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How the India-EU Trade Deal Could Quietly Reshape the Auto Industry
Prerna Lidhoo 12 Feb 2026
While immediate price relief for the buyer is unlikely, the India-EU FTA will help reshape long-term industry strategy...
Mahindra Doubles Tractor Growth Forecast to 22-24% for the Fiscal
By Shahkar Abidi, Darshan Nakhwa, and Prerna Lidhoo 11 Feb 2026
The upward revision comes on the back of a strong third quarter in which M&M reported a 23% jump in tractor volumes, s...
May 1st, 2026CURRENT ISSUE
As manufacturing technology takes a leap forward, companies race to equip their ...
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