MV Agusta targets premium brand leadership in China, inks pacts with QJ-Motor

MV Agusta Motor has announced a new strategic partnership with QJ-Motor Co for the distribution of the brand’s motorcycles in China. The QJ Group is one of the largest and most prominent two- wheeler manufacturers in China, with extensive commercial presence in the region.

The agreement will initially concern the distribution of MV Agusta models through a network of flagship stores across the country, providing the highest standards of service to Chinese customers. At a later stage the partnership will also have important developments on the industrial front, and collaboration in that sense is presently being defined.

After the successful launch phase in collaboration with Fekon Co, who was instrumental in the introduction of MV Agusta motorcycles in China, QJ will now take over the 7 existing mono-brand stores and expand the sales network with an additional 21 stores within 12 months and service centres with the objective of rapidly and significantly incrementing MV Agusta’s presence and visibility on the Chinese market. QJ has an impressive track record and considerable experience in managing international prime brands.

Timur Sardarov, CEO MV Agusta Motor said, “I am thrilled about this agreement with QJ for the second phase of our expansion into the Chinese market. It is a very ambitious long-term partnership that will make MV Agusta the number one Italian premium motorcycle brand in China in the next 5 years. QJ is one of the leading global players in terms of scale, market presence and quality standards and I am confident that with such a solid partner we will reach, and possibly beat, all our commercial objectives very rapidly. We are also developing a further, important collaboration on the industrial front, which we will announce shortly.”

Dongshao Guo, General Manager of Qianjiang Motor Co commented: ”We thank MV Agusta for choosing to establish a new strategic partnership with us. MV Agusta is a world-famous brand with a long history, and also an old friend and close partner of Qianjiang Motorcycle. This cooperation is not only a strong combination of the two sides' business, but also a further recognition of the brands and ideas of each other. We hope that in the future we could work together to bring in for the Chinese customers more high-performance motorcycles that are fashionable, easy to handle, and fun to ride. We aim to make motorcycle travels freer, greener, and more passionate.”