C-class overtakes E-class in September, Merc sees ‘best ever’ Q3 sales
Mumbai, November 12, 2013: The quarter that ended in September 2013 was a special one for Mercedes-Benz India.
Usually, its E-class model leads sales even though it is more expensive than the C-class. “The C and E are the volume drivers. The E-class was very new in Q3, so there was an availability issue. But the C-class did extremely well. The C-class is continuously strong and has been in the market for 5-6 years now. But it is continuously getting upgraded, updated,” said Eberhard Kern, MD and CEO, Mercedes-Benz India at the launch of a limited edition C-class, Edition C today in Mumbai.
The car was launched to celebrate the 10 millionth C-class worldwide sales milestone. The company will make 500 units of the car that has been priced at Rs 39.16 lakh (ex-showroom, Mumbai), a Rs 5 lakh premium over the C220 CDI Avantgarde (diesel). The Edition C offers some cosmetic changes and features but no technical changes.
The C-class has found 18,500 buyers in the country since its launch. Mercedes-Benz India says it has not exhausted its list of new offerings for the current ‘Year of Offensive’ yet.
SUMANTRA BAROOAH
Photograph: Eberhard Kern, MD and CEO, Mercedes-Benz India, at the launch of the limited edition C-class, Edition C in Mumbai.
RELATED ARTICLES
IIT Bombay inaugurates Arun Firodia Research Floor
IIT Bombay, one of India’s top technical and research institutions, honours Kinetic Group chairman Dr Arun Firodia, one ...
Maruti Suzuki expands capacity at Manesar plant by additional 100,000 units
New assembly line at Plant A expands total manufacturing capacity at the Manesar plants to 900,000 units per annum. Alon...
Hyundai and Kia partner Exide Energy to produce LFP batteries in India
Partnership with Exide Energy enables Hyundai Motor and Kia to equip future EVs in the Indian market with locally produc...