Total launches Hi-Perf lubricant, eyes 10% share of 2W market

Total, a leading international oil, gas and the fourth largest energy company globally is betting big on India. The company, which began operations in the country in 1993, today launched its high-performance lubricant for the motorcycle segment called the ‘Hi-Perf’, which it says completes its complete range of offerings for the domestic motorcycle segment.

As per the company, the new range of lubricants is designed for complete protection and offers improved performance for motorcycles. The company is eyeing lubricant market growth from the two-wheeler segment (motorised) in the country, which has surpassed China.

Total Hi-Perf is claimed to protect motorcycle engines against sudden application of brakes, frequent gear changes, heavy usage of the clutch, often experienced by two-wheeler riders in the country.

Commenting on the product launch, Dilip Vaswani, chairman and MD, Total Oil India, said: “With an increasing demand for greater mobility along with rising disposable income, there is significant growth opportunity for the two-wheeler segment in India, which has recently surpassed even that of China. We believe that innovation and sustainability are the pivotal drivers of growth in this segment and our products and offerings stand true to this. We see tremendous potential in India and are here to make a lasting impression, through our product offerings and solutions.”

(L-R) Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India; Prakash Jonnalagadda -  executive director and CEO, Total Oil India Lubricant Division; Karoly Repas- senior VP – Sales, Marketing and Technical of Total Oil India Lubricant Division.

Karoly Repas, senior VP – Sales, Marketing and Technical, Total Oil India, said: “We have witnessed a trend recently that customers who previously owned a car are also buying two-wheelers to escape traffic and commute short distances. However, prevailing traffic and road conditions take away from a comfortable ride experience. Riders have no control over sudden and unavoidable jerks and brakes that a bike goes through, which in turn, compromises the bike’s engine quality and life.”

The energy major says its Hi-Perf its nationwide marketing campaign targets 40,000 garages, 80,000 mechanics and 13,000 retailers. It has also collaborated with moto-vloggers for a video series called ‘Hi Perf Ride for Legends’ that will see the company digitally marketing its product on Voot. The lubricants division has a an all-India network of 31 depots, 297 distributors and over 40,000 dealers.

Total will also be launching new range of products for farming and machinery, and the off-road mining sector in the near-future.