Payback India ties up with Mahindra First Choice Services

Payback India, the multi-brand loyalty program, has tied up with Mahindra First Choice Services (MFCS) to provide loyalty points for car servicing and repairs. This partnership marks Payback India’s strategic entry into the Rs 15,000 crore Indian automotive aftermarket service industry. Payback members will now be able to earn and redeem points on car servicing and repairs (10 points for every Rs 100) at 29 MFCS service centres across India.

Speaking about the alliance, Rahul Rana, MD and CEO, Payback India said, “The organised automotive servicing industry growth has almost doubled with the number of new cars hitting the Indian roads increasing at an astounding rate. Our partnership with Mahindra First Choice Services adds a new fast growing service category. Now, Payback members can benefit every time they service their cars irrespective of the brand of cars they own.”

Commenting on the tie-up, YVS Vijay Kumar, CEO, Mahindra First Choice Services, said, “Our customers will be the biggest beneficiaries of this partnership. Payback’s scale and reach will help incentivise MFCS customers. Currently, our presence is spread over more than 40 cities pan India. We are targeting over 100 workshops by March 2015. With this increase in our network strength, we are confident of leveraging on economies of scale to deliver higher value to our customers.”

The Indian automotive aftermarket services industry, which is recording speedy growth, is expected to reach the Rs 30,000 crore mark by 2018 as a result of the rapid expansion in the organised sector in car multi-brand services and repairs. The sector is expected to grow to around $9.4 billion (Rs 59,379 crore), despite purchase of new cars and extended warranties by OEMs.