Mahindra launches upgraded Thar

May 15, 2012: Mahindra has launched an upgraded version of its Thar off-roader, priced at Rs 6.75 lakh (ex-showroom, Mumbai).

The 'New Cool Thar', as Mahindra calls it, now comes with a factory-fitted air-con system. The Thar is available in BSIV 2.5-L 105bhp CRDe and BSIII DI engine variants. The Thar is based on a chassis that is a mix of the Bolero and the Scorpio.

Mahindra also showcased a customised version of the Thar, called the Thar Expedition. It gets a custom-made front bullbar (with an integrated electric winch), rock sliders, snorkel, expedition carrier and roll cage amongst other features to boost its off-road capabilities.

Speaking at the event, Vivek Nayer, senior VP, marketing, M&M said, "We are always responsive towards evolving customers’ needs and the launch of the New Cool Thar (AC) is a step towards giving our customers utmost comfort while they navigate through challenging terrain."

Furthermore, Mahindra took the opportunity to unveil its Adventure calendar for the upcoming season, which kickstarts from June 2012. Mahindra Adventure will unleash a series of events throughout the year, categorised as Great Escapes, Challenges and Multi-day Escapes.