Hella India Lighting participates in Road Safety Week

Hella India Lighting was among the automotive suppliers which were part of the Road Safety Week (January 11-17) in the country, which was aimed at creating awareness to improve vehicle safety on road and to give an opportunity to all auto industry stakeholders to contribute to the cause of road safety.

While volunteers from Hella India Lighting participated in a walkathon from India Gate on January 11, the company organized road safety games for electricians, retailers and drivers. In some places like Patna, the local traffic police also joined enthusiastically. A signature wall campaign was also run during the safety week where participants penned their thoughts about road safety and signed it.

During the week, awareness about various road accident-causing habits and measures to prevent them was highlighted by organising various activities like display of banners, road signage and pamphlets related to road safety.

The Road Safety Week is organised every year to create awareness among the general public to improve the safety on road. Indian roads are among the most dangerous in the world and there is a fatality one every 4 minutes. Low quality headlights, signaling lights, poor visibility and traffic recognition coupled with speeding vehicles, drunk driving, low use of helmets and seatbelts in vehicles have resulted in many of these accidents.

Ramashankar Pandey, managing director, Hella India Lighting, says, “Road safety is a major public health concern for authorities in India. In the past decade, 1.2 million (12 lakhs) people died in road accidents in India, and 5 million were seriously injured or disabled. This alarming situation can’t be left unattended. Casualties in India account for about 10 percent of road deaths worldwide. Three percent of our GDP is the economic loss due to road accidents.”

Therefore, a mission was initiated to promote road safety and focus on improving visibility on roads as a key measure to ensure safer roads in India. The campaign was very successful in most of the places, majorly at Delhi, Varanasi, Patna, Chennai and Bangalore. Around 5,400 people participated in a total of 24 road safety campaigns nationwide.

Through its high technology products, Hella India Lighting Ltd aims to contribute in the area of automotive lighting to reduce road accidents in India. The highways have to be made safer as maximum deaths are caused on the due to negligence on them. There needs to be a long term commitment and existence of sustainable programs to lower the number on road deaths on Indian roads and HILL is committed to this cause.  “This is just the beginning of this nationwide safety mission of Hella India Lighting. Bringing safety enabled products and awareness among masses are the two key objectives of this mission” adds Pandey.