Ford launches first vehicle personalisation centre in India

Ford India has launched a Vehicle Personalisation Centre in Chennai, the first such Ford-operated unit in the Asia Pacific region, to enable EcoSport buyers to customise their compact SUVs. The centre will offer a slew of vehicle personalisation options to value add to the EcoSport.

Located in the vicinity of the carmaker’s Marai Malainagar factory, the Vehicle Personalisation Centre is spread over 35,000 square feet. The centre was inaugurated by John Cooper, vice- president (Customer Service Division) at Ford Asia Pacific and Nigel Harris, president, Ford India (seen below).

“Customers today view vehicles as an extension of their own personalities and are keen to customise their cars to stand out from the clutter. Our customers today are socially conscious who don’t compromise and want things done their way. They desire for enhanced levels of personalisation to make vehicles look distinctly theirs,” said Cooper. “Adding to the overall brand ownership experience, we will provide customers peace of mind through premium quality customisation options that they can trust without compromising on safety, quality or vehicle warranties.”

The centre will be equipped with 19 ergonomically designed modification bays operated by Ford’s trained technicians to ensure quality.

The centre will be beneficial for both customers as well the company’s dealers. While Ford customers will get quality, factory-fitted customisation options without any waiting period, the centre will simplify transactions for the company’s dealers and remove the need for them to stock vehicle accessories.

To begin with, the Vehicle Personalisation Centre will offer three customization options on the EcoSport. The initial offerings include spare wheel (Cover) pack for all variants, alloys pack that offers alloys and rear-spoiler for the EcoSport Ambiente and Trend trims and the Sports pack that includes rear-spoiler, LED scuff plate, roof cross-bar for the Titanium and Titanium (O) trims

At the time of booking an EcoSport, customers can choose an option pack of their choice and place an order at the dealership.

Ford India says it plans to expand the personalisation centre’s offerings later this year.