Yamaha reveals sporty new 125cc Nouvo SX scooter in Vietnam

Yamaha Motor Co has announced today that its new premium scooter, the Nouvo SX, will be released in Vietnam in November 2014. The Nouvo SX features a 125cc liquid-cooled, fuel-injected engine placed in a new body, delivering both a sporty ride and economy. The company is targeting sales of 60,000 units in the first year of sales.

While maintaining the excellent performance of the current model, the revamped exterior styling of the new Nouvo SX provides an enhanced sense of innovation and status using newly-designed LED position lights and coatings that exude class. The new Nouvo SX will be offered in three specifications, Standard, RC, and GP, with the RC and GP specifications improving everyday usability as they come standard with a multi-function remote control with answer-back system. 

While the base Standard model is priced at 33,900,000 Vietnamese dong (Rs 97,632), the RC is priced at 35,900,000 dong (Rs 1.03 lakh) and the top-end GP scooter is priced at 36,400,000 (Rs 1.04 lakh).

The Vietnamese motorcycle market recorded a demand level of approximately 2.8 million units in 2013 (Yamaha Motor survey, 2013), of which, scooters comprised approximately 40 percent. Yamaha says it was the launch of the Nouvo in 2002 that opened up this scooter category. The Nouvo series has seen constant evolution through capacity increases, the move to liquid cooling, and the adoption of fuel injection. Its strong riding performance and sporty exterior have been particularly popular with young men. Even now, the Nouvo drives Yamaha's position as a top brand in the Vietnamese market. 

Product planning and development for the new scooter were both carried out by Yamaha’s R&D facility in Thailand, Yamaha Motor Asian Center Co (YMAC), while manufacturing and sales will be carried out by the Group company in Vietnam, Yamaha Motor Vietnam Co (YMVN).