Bugatti's new Dubai showroom is its largest in the world

by Jimi Beckwith Autocar UK 11 May 2017


A quarter of Chiron orders so far have come from the UAE, so it's not wonder the brand has built its biggest showroom there. Bugatti has opened its largest showroom in the world; a 2583-square-foot building in the centre of Dubai.

The dealership is the 15th in Bugatti’s global dealer network. But despite being the firm's biggest showroom, it is one seventy-seventh of the size of the world’s largest car dealership: that title belongs to Longo Toyota in California, which covers more than 2.1 million square-feet. If Toyota had one dealership in every country in which it sells, it would still have over eleven times the number of dealers as Bugatti.

 Unlike Longo Toyota’s 1939-strong current stock of cars, though, there’s only one model to be sold in the Bugatti lineup; the Chiron, of which only 500 will ever be made. Already, 30 orders have been received for the Chiron through Bugatti’s UAE partner, Al Habtoor Motors. That represents 26% of the car’s overall order base so far.

The new showroom sits in central Dubai, and is identifiable by the large gateway entrance to the building, which is a four-metre tall, scaled-up version of Bugatti’s signature horseshoe grille.

Not only is the Chiron on display at the showroom, but customers can configure their Chiron on-site, surrounded by Bugatti-branded furniture. 


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