Renault reveals Duster Oroch pick-up truck for Sao Paulo Show

Renault is set to unveil the Duster Oroch show car in a world premiere at the 28th Sao Paulo Motor Show in Brazil (October 30-November 9). Designed by the Renault design centre for Latin America (RDAL) in Sao Paulo, the Duster Oroch show car is a styling exercise for a recreational pick-up truck with enough room for five people and the robust stance of a true SUV.

Premiered by Renault at the 28th Sao Paulo Motor Show today, the Duster Oroch show car is a styling exercise for a five-seat recreational pick-up truck featuring the robust looks of a true SUV. Pick-ups account for nearly 75 percent of the light commercial vehicle market in South America, representing just over 920,000 units. Renault has already announced plans to enter the pick-up market with at least two models.

The Oroch is a creation of the Renault design centre for Latin America (RDAL) in Sao Paulo, one of Renault’s five design centres worldwide. The Sao Paolo Show is the biggest motor show in South America, attracting over 748,000 visitors in 2012.

The vehicle’s front end features the new brand identity and carries over some of the styling cues explored previously on the D-Cross concept car, which was a reinterpretation of the Renault Duster presented at the Sao Paulo Motor Show in 2012. The large front and rear bumpers convey an impression of strength and power.

“The Renault Duster Oroch show car boasts the energetic, robust stance that appeals to customers. It’s the work of our Sao Paulo design centre and packs an emotional punch which is characteristic of design in Latin America,” comments Laurens van den Acker, senior vice-president, Corporate Design for the Renault group. “While it takes its inspiration from the Duster, itself a robust vehicle with an assertive personality, our local design team has delivered a fresh interpretation of the model in the form of this show car.”

The fully-integrated roof rails protect the panoramic glass sunroof which lets an abundance of natural light into the cabin and improves the sense of space inside the car. The Duster Oroch includes two rear-mounted cameras to capture special sporting moments. Their angles are set at 80deg and 140deg for full outdoor coverage.

In true ‘go anywhere’ style, the Renault Duster Oroch offers a spacious cabin, high ground clearance, 18-inch wheels (255x60 R18) and broad side protective mouldings. The dashboard features a multimedia screen which displays in real time the images captured by the two cameras installed in the rear of the dual cab outside the vehicle. A rotary control on the centre console is used to operate the cameras.

“The Renault Duster Oroch is a concrete illustration of our strategy to develop products tailored to our Latin American markets,” explains Denis Barbier, senior vice-president, chairman of the Americas Region. “Based on the Renault Duster, which is one of our best-selling models in the region, the show car explores the world of pick-ups – a segment we’re absent from at the moment but which totals around 900,000 vehicles sold each year.”

The Sao Paulo Motor Show will be held from October 30 to November 9 at the Anhembi exhibition centre in the city’s north.