Porsche hits new highs in revenue and profit in 2014

Sportscar manufacturer Porsche has set new records in terms of deliveries, revenue and profit in the 2014 fiscal year.

With 189,849 vehicles sold , there was a 17 percent increase in deliveries from the previous year. Revenue rose by one-fifth to 17.2 billion euros (Rs 131,476 crore). The operating profit grew by over five percent to 2.7 billion euros (Rs 20,638 crore). The number of people working for Porsche also reached a new peak at the end of the year, with 22,401 employees, a 15 percent increase from the previous year‘s 19,456 employees.

At the annual Porsche AG press conference in Stuttgart on March 13, Matthias Müller, chairman of the Executive Board, stressed that the sports car manufacturer has reached essential objectives of the ‘Strategy 2018’ ahead of schedule. "Porsche has developed very successfully and is now better positioned than ever", said Matthias Müller. 

"A crucial cornerstone for this success is the Macan. By the end of the year, we had delivered our new five-door sports car nearly 45,000 times." With the Macan, Porsche has also won over many new customers: worldwide, three out of four Macan customers have opted for a vehicle of the Porsche brand for the first time. 

The Porsche chairman commented on the success of the plug-in hybrid models – the 918 Spyder super sports car was sold out just a few months after start of delivery in March 2014. Müller emphasised that, in 2014, Porsche was the only brand in the world that could offer its customers no fewer than three plug-in models in the premium segment: in addition to the 918 Spyder, they include the Cayenne S E-Hybrid and the Panamera S E-Hybrid.

Lutz Meschke, member of the Executive Board Finance and IT at Porsche AG, said Porsche’s excellent performance is also reflected in the financial situation of the company. "In 2014 we were able to completely reduce our net debt while simultaneously financing our growth – two years before the originally envisaged target date." In tangible terms, the net liquidity of the automotive business area – i.e. the gross liquidity less financial liabilities and excluding the financial services business in each case – improved from minus 899 million euros as of 31 December 2013 to plus 195 million euros as of 31 December 2014.

Matthias Müller and Lutz Meschke were optimistic in terms of the current fiscal year. "We assume that sales and deliveries in the ongoing year will continue to rise," stated the chief financial officer. They also want to safeguard the profitability through continuous productivity and process improvements as well as through stringent cost management.